Henry Cass
"Henry Cass is a best practices activist and advocate for Benchmark Email ( http://www.benchmarkemail.com/resources/OtherResource/Email-Newsletter ) a leading Web and permission-based service for sending newsletters"
Articles by this Author
Email Marketing Tips: 3 Ways to Improve Your Copy
- By Henry Cass
- Published 10/15/2009
- General
- Unrated
E-mail marketing is a great way to spread the message about your campaign Newsletters or messages can be designed to have attractive appearances, filled with classy design, images, video clips and much more
Improving Opens of Your Email Newsletters: 4 Tips
- By Henry Cass
- Published 10/15/2009
- General
- Unrated
Email newsletters are a great way to communicate with your subscribed customers and recipients However, communicating through a newsletter is a very specialized skill and cannot be considered to be an act of simply typing out news in an HTML format and sending it out to many customers