Ken Lyons
Ken Lyons is Marketing Manager for WordStream, Inc., in Boston. WordStream provides Dynamic Keyword Management Solutions and Web Analytics for search marketers, through a full suite of PPC and SEO Tools that perform keyword research, keyword analytics, keyword discovery and keyword grouping.
Articles by this Author
Meta tags are a critical component of SEO success
In search engine optimization terms, a "meta tag" is an HTML tag that’s placed at the start of your web page code
Web analytics analysis is the process of tracking how people find and interact with your website
If you’re a business owner with a website and you’re trying to sell a product or service, being able to effectively analyze your Web analytics is crucial to your website’s success

