Viral video is simultaneously the most entertaining and the most infuriating element of online marketing Let’s clear the air quickly: No one can promise you a viral video success

A ghostwriter is any writer who creates content for a project that will be presented under another name As you are traveling in a bookstore, you might marvel at the sheer volume of works certain names such as Tom Clancy put out

Let us suppose for a moment that you have made the decision to hire a permanent, in-house writing team as opposed to seeking out writers on a more per-contract basis The advantages of this decision are numerous, of course — for one, you get to grow a team with a focus on your business so they grow more and more aware of it as time goes on, benefiting from long-term exposure to what you have them writing about

Taglines are difficult things to pin down Some taglines have a certain force, a certain efficacy that makes us remember them years or even half a century later

Many organizations are replacing their hard copy, dead-tree-edition newsletter with an email publication Emailed newsletters have the benefit of requiring fewer resources, going out faster, reaching a wider audience with less effort and being easier to correct if a mistake slips in

No one with any degree of sanity can safely dismiss the impact of Twitter Everyone of note is using it, as are about half the people who aren't of note

One of the most important elements of any venture is inspiration Humans like to have heroes or idols to look up to, people to examine and hold up as the best examples of success

Innovation doesn't wait for anybody It's a constant, vital force, thriving on new ideas, new interpretations of old ideas, and a deep desire to understand the next important step

Military students often learn of a certain mistake that a commander can make: fighting last year’s war with this year’s tools The lesson is that it may not work to use the newest techniques and technologies as a way to do the same old thing more effectively, when the answer instead might be using new tools to foster an entirely new approach

There are no guarantees of success when developing a modern brand There is no switch that will pour out money, there are no stunts that will automatically create attention, and there is no how-to manual that, if assiduously followed, will assure your brand's place in the annals of the great Internet legends