A current study performed by the New York Times says that the number of young bloggers (ages 12-17) is declining. The study makes use of this statistic to present the questions of whether or not the complete blogging medium is following suit and whether or not blogging, as a form of communication online, is dying. Is this accurate? Is blogging, particularly in the internet marketing and online sales arena, dying? What would this, if it were true, mean for the sales field and for web marketers? We decided to look into this question and find out whether or not it is true and what kind of implication this poses for the internet market arena.
The very first thing that we discovered is that blogging, especially as a form of online communication is not actually dying. First of all, the statistic of kids somewhere between the ages of twelve and seventeen blogging less isn’t going to truly mean that blogging is going to go away. The simple fact is that people in this age bracket are simply migrating over to other forms of social media like Facebook and Twitter—Facebook offers members a chance to write notes which can double as blogs and allows the user to control who can see what he or she writes. Adults are far more likely to develop their own web properties than kidsparticularly because pesky things like parental consent are not an issue.
It can also be crucial to consider the indisputable fact that blogging is difficult. Blogging is not a one-time type of action. If a person within the marketing field needs to make money on the web, blogging is a great way to do that, but you need to be willing to actually commit to the activity. When the blogs experienced an enormous surge of popularity between 2004-2006 lots of Web marketers jumped right onto the blogging bandwagon, believing that they could swiftly create sites that looked like blogs, put up some advertising and be done with their work. It quickly became obvious to everybody who tried this that the only way to make real money in blogging is to constantly update your site with new information. This is the reason many Internet marketers have stopped making use of blogging as a key income source.
Google continues to be working hard to discipline people who have published stolen content to their blogs and sites. This means that, every day, Google de-indexes more sites–the websites that get this done to them are the blogs made by people who employed software to steal content off of other blogs and websites for themselves. With so many blogs being removed from the radar, it is easy to think that blogging is dying and that the sites are merely being shut down.
The real reality is that blogging is not really dying. The simple fact is that blogging is just being better regulated which makes it harder for people to earn money through these mediums. This can influence some preliminary details but we are comfortable saying that blogging isn’t actually going anywhere. It’s still coming into its own for precisely what it is really designed to be: an instrument for communication. It is a lot easier to apply a blog to share information than it is for people to earn quick money.