eBay can be a very lucrative marketplace. You need to know that when you build a store on eBay it is not as simple as registering and creating your eBay store pages. There is a lot more involved if you want to achieve success.
Before you even go to the eBay website to open your eBay store and build it, you need to know what you are going to sell. However, even that is not enough.
You need to know how well your items are going to sell. It’s no use going through all the effort of building your store on eBay, and it brings in no sales.
For this you do need to do market research and determine what kind of demand there is for your products, what the competition is like, and what competitive pricing would be.
The next thing you need to consider is your eBay feedback rating. eBay buyers are very wary of eBay sellers with a very low number of feedbacks against their name.
If your eBay id has only a few feedbacks, then spend some time buying and selling items on eBay without an eBay store until you have built up a solid feedback score.
Once you’ve done this, you are ready to build a store on eBay.
The next step is to register and open your eBay store on eBay. Once your store exists, you need to add what they call store inventory auction listings. These are auction listings that do not expire like regular auction listings. Consider those like items you would always have on display on your virtual product racks until someone buys them.
Once you get to this point of building your store on eBay, it is not the point to sit back and wait for sales. You might wait forever and get zero sales.
This is the time that you need to jump in and furiously market and promote your eBay store.
There are several ways you can market your eBay store. One way is to always have regular eBay auction listings that appear in the eBay searches. Always include a link to your eBay store in those auction listings.
Another way of marketing your eBay store is to put out a press release, which you can do free of charge on several websites. Yet another way is to advertise in your local community via flyers, business cards and classified ads.
Another way is to start your own blog where you write about topics relevant to your eBay store and types of products that you sell. You would then include several links back to your eBay store from your blog.
I hope you see that how to build a store on eBay involves much more than following the step-by-step instructions on the eBay website. That is the easiest and quickest part of building your eBay store.
The most work and the secret to your success lies in what you do before and after you have built your store on eBay.