Whats The Best Way Of Internet Marketing?

I belong to a online community at www.videosift.com, which users post the best videos from major video hosting sites such as Google Video and Youtube.com.

Its a small community but we are looking to extend our reach via online marketing, and i was wondering what is the best way of getting a site known on the web.
The site is updated hourly by users, and there is around 4000 users.

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