How can I improve my list building for my website?

I have had my website for almost a year now and my list building techniques stink. I know that having a targeted email list is the best way to be able to sell your products and make money, but I just can’t seem to get it right. Right now I only have about 75 names on my email list and I only see about a .25% conversion with the emails that I send out, so I am really not making that much money. Can someone point me in the right direction for a list building technique that has worked for them? Oh yea, my website sells natural beauty products if that helps any.

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