You can build a network marketing empire on the backs of well written, well designed, and impossibly interesting newsletters. Sure, this may sound like the prelude to yet another e-book touting the magic bullet for making sales and turning leads into willing buyers and distributors, but in this case building a million dollar network marketing organization secret is superior newsletter design!
Start off your newsletter with a friendly word of greeting. It emphasizes the relationship that exists between the recipient and the sender, but at the same time it personalizes your business by showcasing you, the representative, as a real live, warm, and caring human being. Building million dollar network marketing organization secrets far too often center on down line, up line, sales figures and product presentation but far too rarely emphasize the human side of the business. Recipients of your newsletter do not want to feel like they have just been marketed to but instead they want to have the impression that they were just thought of and thus became the recipient of a well written newsletter.
Your newsletter should always be sent in plain text rather than relying on html. Avoid graphics and other items that will make downloading it slow. Structure the body of the newsletter in such a way that it looks ordered, does not appear cluttered, and showcases distinct sections, some of which may be pertaining to the company you are representing while others will deal with general articles and content. It is usually suggested that the company material should make up the upper half of the newsletter’s body while the general content ought to be placed on the bottom half. This is a flawed concept in that it will cause those who are simply subscribing for the content but not for the industry portion will glance over the info you are trying to get out.
Instead, go ahead and intersperse content and industry material. Perhaps the first article may pertain to a new product you are marketing while the second may be a recipe, cooking tip, wellness advice, or so forth; the third article can once again pertain to your business, such as explaining the growth you have recently experienced, while the fourth section may be a give away, puzzle, joke, useful fact, and so on. This makes the entire body of the newsletter readable and useful while it prevents your information from being disregarded by those who just ignore the compartmentalization.
Your newsletter should end with a friendly closing that in some way references the original greeting. When you are building a million dollar network marketing organization using the newsletter as your secret weapon, you want to squeeze any bit of usefulness from it. A personal signature, your title and contact information, an invitation to email you with questions or content suggestions, but also a call to action, such as buying the product or taking the free marketing course are good closes for the newsletter. You may even want to go so far as to give a teaser for the next newsletter, which will ensure that you will not receive too many unsubscribe requests!