Knowing the strengths of the newsletter allows you the ability to fully explore and use these strengths. Tapping into the newsletter’s potential allows you to make the most out of it. And knowing what goes into newsletter printing allows you all the more to have a high caliber newsletter.
Newsletters and newsletter printing are effective for like newspaper; it can be made at regular intervals. Many people can subscribe to it or you as an enterprising businessman or woman, can send these out as a marketing tool.
Now, since newsletter have lesser pages than most dailies and are actually more compact, it easily lends itself to be read. It can entice audiences first hand since it doesn’t look too tiresome to read.
Newsletters are designed to pack a wallop of information. It should contain interesting tidbits that will get the reader hooked. How is this exactly done you might say? Well, let’s take a look at how most dailies and other publications do it. Here’s a simple how to:
Quality printing can easily be observed in the most famous and popular publications. One look at the glossy paper and you’ll know it’ll be hard to turn their gaze away from it.
Eye-catching, high quality materials attract a lot of people. Quality is something that must be always observed even with your newsletter prints.
Study your options for newsletter printer and see which paper material and finish are provided by printing companies. It is safe to say, that the one with the best paper stock in town can be a most splendid choice.
2. Make headline stories bold and captivating.
Ever notice how cover pages are wrapped up in the most eye catching fonts? How about magazines with colorful images and beautiful faces? Create a cover page that will make head turn – either with a great headline or a great shot.
Some printing companies can design your cover page and even your layout for that professional look. And with their eye for color and detail, your newsletter is guaranteed to take a 180 degree turn for the better.
3. Choose your best story.
Ever notice how the juiciest bit of information is splashed across the front page? Well, it’s because it is aligned to attract readers. Moreover, you should choose what kind of groundbreaking story your put in your headline for it also selects the kind of reader who will be interested in your newsletter.
4. Make them read everything.
Once they’ve seen your front page, let the story continue on to the middle of the page. This way, your readers can browse through everything and be more than motivated to read the whole newsletter.
5. Arrange the articles according to its importance.
Keep their attention glued to your newsletter by analyzing which articles would your readers be more interested in. It helps to know which columns your readers really like and look forward to. Balance interesting articles with the not so popular ones. This way, every article can be exposed and have its share of the spotlight.
6. Timely news.
Don’t try to put in everything that you think is important in one issue. It’s important to screen which items readily answer your readers’ problems and which ones don’t. Give them timely bits of information.
7. Remember the word compact.
Don’t cram everything into the small space of the newsletter. While bits and pieces are more read, don’t turn your newsletter into paper mache by filling it with all sorts of information.
Learn to create balance and observe the need for white spaces. This gives your readers some breathing room, where they can relax their eyes better as they read.
9. Use only quality photos or none at all.
Remember, we use photos to give your readers some visual stimulation, something that will heighten up their interest and senses. Always go for a good shot. Nothing else would do. For everything else, instead of a picture complimenting your article, it could very well ruin it.
10. Professional printers.
Always go for a professional printer who has expertise in newsletter printing. Make sure too that they are capable of reproducing your colorful prints through four color process printing.
Sometimes, in this day and age, good help is hard to find. And so, trust only a printer with years of experience and which only uses high quality materials. Don’t let all your efforts go to waste by hiring a substandard printer.
Many commercial printers offer high quality newsletter printing while giving you the most affordable rate you won’t find elsewhere. Study your options and go for the most reliable commercial printing company for your newsletter printing needs.