Publishing a newsletter can help your business go from rags to riches. Not only can building an opt in list with your newsletter boost traffic to your website, it is also a widely used form of marketing that when used correctly, can help you generate sales and sign ups.
Your newsletter is like an ongoing promotion for your products. Give your subscribers valuable information and resources. You can also use your newsletter to keep your subscribers up to speed on news and upcomming events.
When you publish a newsletter, you are being seen as someone that has information. In other words, your subscribers will be impressed with you and view you as an expert in your field or niche. Word of mouth will happen as subscribers tell others about your newsletter and your subscriber base will grow virally.
If you have not started you newsletter yet, you are losing money every minute as you are reading this article. Sit with pen and paper and write some topics that your first published newsletter will contain. It will takes some hard work to get started, but once you get in a groove, your issues will become easier and easier to publish.
Getting started is the hardest step: Remember that this will be beneficial for your business and income.
1) What Should your newsletter be about?
Well, is your website about cats? If your website is all about cats and that is your area of expertise, than that is what your newsletter`s content will center on. One you have decided what your subscribers want information about from you, you are past the first step of the newsletter process.
Remember that your visitors will be your future customers. What info were they hoping to get from your newsletter about cats? This is a pretty wide topic. Your newsletter could easily cover types of species, cat health, cat supplies, cat stories. I would think that including some info about each topic would make for an informative newsletter for your subscribers and they would be thankfull for the free info.
2) Your articles should be the main body of your newsletter. You can add smaller sections for updates and short info snippets. Although not everyone can be a writer. You should always spell check and format your newsletter to look professional. It will only take a minute or so to edit any errors and the results will give you a clean and concise looking newsletter.
3) Make sure and provide your subscribers with factual information. If not you will lose subscribers faster than they can sign up to an optin form. Research is always a critical tool for you as a publisher. Time invested in research will pay off, when your readers are impressed by your knowledge and expertise.
4) Keeping subscribers waiting for their next issue from you is very important. You want to keep your subscribers excited when your newsletter arrives. One way of ensuring this is to always use fresh articles and content in your newsletter. If you republish old articles and content, your readers will catch on and become disinterested in your newsletter. The whole point is to get more subscribers and keep them until they become customers, not to lose them right off the bat.
5) When publishing a newsletter, always make sure to give credit where credit is due. If you do use other authors articles with their permission. You must include their name as author and all their authors resource info. Failure to do so is Plagarism and can get you into legal troubles. If you write your own articles give your products and business a plug somewhere at the bottom of the articles.
Publishing your own newslettr can be challenging at first, but financially rewarding as you master this form of marketing.