What can I do to make my newsletter better?

Twice a month I make a newsletter for my avon catalogs. I feel like its kind of boring though. All it does it list items I think they should buy and good deals of the catalog. Once I marketed a muffin pan and featured a recipe for my famous pumpkin muffins, but that’s really as creative as I have gotten. What else do you think would liven up my news letters?

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