Recommendation on best sites to advertise for a network engineering company?

I am helping a network engineering company with their marketing and advertising efforts in Washington DC metro area. Money is tight so the sites where we advertise have to be few with biggest bang for the buck. Any recommendations on both print and online sites where we should consider? So far the projects have been coming from small retail outlets and include both installing a network as well as training the staff for CCNA certification.

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