The Power of Html Email Newsletter

What is HTML?

HTML stands for HyperText Markup Language (http://en.wikipedia.org/wiki/HTML); it is a modern ‘markup’ language that can be used to enable text and graphics to be displayed on a web page over the internet. (A ‘markup’ is an old printer’s term used for annotations telling them how to display a page.) What are the differences between text and HTML email newsletter?

You can send an email in a text or an HTML format. Subsequently, if you’re sending an email newsletter it can be sent in a text or HTML format. There is an advantage in sending an HTML email newsletter over a text one. The HTML email newsletter can have formatted text, pictures, lines, backgrounds …. all sorts of bells and whistles. The text newsletter – well basically it can have text. The differences between web site HTML and HTML for email newsletters.

HTML is HTML, well not quite. HTML can be tweaked and worked on to make it more effectively operable within certain environments. HTML email newsletters actually use advanced forms of the markup language like; extended markup language and cascading style sheets. So when buying email newsletter software, make sure it’s got an HTML email newsletter editor in it.How to create a good HTML email newsletter?

A good and effective HTML email newsletter will use: inline style declarations and table tags for multi-column layouts or floating elements. It should not have any external stylesheets or floating ‘div’ tags for multi-column layouts.

Shai Cohen is a partner at inwise – email marketing software and services company.

inwise are the publishers of inwise Desktop newsletter software

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